New York roots
New York outerwear since 1989
Family-operated and rooted in New York, Awakndland has stayed close to the jackets, the weather, and the customers who wear them.
Awakndland Apparel Company
New York outerwear since 1989.
Awakndland is independently owned, family-operated, and rooted in New York outerwear. Since 1989, the focus has been simple: make jackets that look right, wear well, and hold up through the season.
The work is in the details that make outerwear worth keeping: warmth, pocket reach, trim, lining, and a fit that works beyond the first try-on.
Since 1989
Close to the fit, the rack, and the customer.
Family-operated
Built around jackets that wear well
The work is practical: warmth, pocket reach, trim, lining, and a fit that works beyond the first try-on.
The Land Is Awake
The jacket matters when the weather turns
Awakndland is built for the commute, the city, the season, and the way a jacket becomes part of the day.
Outerwear range
Parkas, puffers, utility, kids, Big & Tall, and statement pieces
The line spans statement outerwear, heavyweight parkas, puffers, utility jackets, kids outerwear, Big & Tall, and seasonal cold-weather styles.
Shop the line
Statement pieces to cold-weather staples
Start with new arrivals, restocks, and the full outerwear range when you are ready to shop.