The Land Is Awake.
Built for the commute, the cold, and the city.
Parkas, puffers, utility jackets, and statement outerwear built for cold days, daily movement, and the details that matter after the first wear.
- Technical warmth
- Select styles up to 6X
- Durable construction
- Free U.S. shipping
Awakndland Apparel Company
New York outerwear since 1989.
Awakndland is independently owned, family-operated, and rooted in New York outerwear. Since 1989, the focus has been simple: make jackets that look right, wear well, and hold up through the season.
The work is in the practical details that make outerwear worth keeping: warmth where it counts, room to move, pockets that make sense, trims that hold up, and a fit that works beyond the first try-on.
Independent since 1989
Family-operated in New York, with decades around outerwear and the details that make a jacket work.
Learn moreBuilt close to the jacket
Warmth, fit, pocketing, trim, lining, and finish all shape how the piece wears.
Learn moreOuterwear with range
From statement pieces to heavyweight parkas, the line spans puffers, utility jackets, kids outerwear, Big & Tall, and seasonal cold-weather styles.
Learn moreThe land is awake
The moment the weather turns, the jacket starts to matter: for the commute, the city, the season, and the way you move through it.
Learn moreShop outerwear
Statement outerwear to cold-weather staples.
Statement pieces, winter layers, and everyday jackets built for cold days.
New arrivals + restocks
What's New
Fresh outerwear, returning sizes, and seasonal pieces ready to ship.
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Statement pieces
Statement Outerwear
Faux leather, melton wool, embroidery, varsity, mixed textures, and standout seasonal pieces.
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Heavyweight parkas
Parkas
Insulated parkas and cold-weather jackets built for colder days.
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Everyday warmth
Puffers
Easy warmth for daily wear.
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Utility / workwear
Utility / Workwear
Durable jackets with practical storage and everyday use.
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Extended range
Big & Tall
Select extended sizes with room, coverage, and layering in mind.
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Returning soon
Kids Outerwear
Kids outerwear returning soon.
Join kids restock list
Heritage detail
Varsity
Varsity-style pieces with real outerwear weight.
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Find the jacket for the way you move.
Start with the full range: cold-weather staples, daily layers, and statement pieces.
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Longer cuts for deep cold, winter errands, school days, and long days outside.
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Warm, easy-wearing jackets for cold mornings, weekend plans, and everyday use.
View all puffers
Melton, faux leather, patches, and embroidery with a heavier outerwear feel.
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Pocketing, movement, and durable construction without extra noise.
View workwear
Faux leather, melton wool, embroidery, mixed textures, and standout seasonal pieces.
View statement pieces
Select styles run through 2X-6X where stocked. Start here when room and coverage matter.
View big & tallReady now
New outerwear for the season ahead.
Fresh jackets, returning sizes, and seasonal pieces across statement outerwear, parkas, puffers, utility, and Big & Tall.
Ready now
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Statement
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Cold weather
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New arrivals + restocks.
Fresh outerwear and returning sizes, ready to ship.
Statement outerwear.
Faux leather, melton wool, varsity, embroidery, and mixed textures with real jacket weight.
Parkas, puffers, utility.
Cold-weather staples and everyday jackets for the season ahead.
NEW YORK OUTERWEAR SINCE 1989 / HEAVY WINTER TO STATEMENT OUTERWEAR / SELECT STYLES UP TO 6X